Week 10 Random Word/Iamge Association

This week, we talk about the Random Word and Image Association. Basically, the random word is the extension of juxtaposition, a more easier way that help you to get the idea. The random word works as a catalyst which motivate your idea, then you come out a new idea which the random word is not included.

The random word always work with a problem or situation, relate your problem to any random word that come to your mind or everywhere else, then try to think about the random word you chosen and elaborate it. Finally relate back to your problem. It's a good design if the problem is solved in a simplest and efficient way.

Here are the examples that we have done in the class.

Problem-how to make a person stop smoking in 6months time?
Random words-traffic light
Association-(1)metal-make it tough to smoke
-(2)dirty-create a "yucky" effect to the cigarette
-(3)sign-create a weird and scary sign